The Challenge:

Colasberna, a wood-specializing company, aimed to stand out with a distinct visual identity, blending the toughness of its trade with a retro vibe.

The Solution:

Opting for a lumberjack bear wielding an axe as the primary mascot perfectly embodies strength and tradition. The vintage style of the logo harks back to yesteryears yet remains easily memorable.

The Graphic Charter:

The use of natural colors and rounded typographies enhances the warmth and authenticity of the visual identity. Graphic motifs add a touch of tradition, creating a visual coherence.